The purpose of course is to provide a theoretical and practical basis for conducting effective global business and communication.
A student has to demonstrate such learning outcomes on the discipline:
1. to understand of the basics of international business and of the challenges confronting international and intercultural management;
2. to learn how to analyze business cases and how to apply theoretical concepts to real-world situations;
3. to assess the impact of national and international trade policies and its impact on company strategy and performance;
4. to understand the major driving forces of globalization and its impact on people, organizations and countries.
5. to perform in-depth analysis of global business strategies;
6. to examine the role of managing cultural synergy within the global business environment with emphasis on organizational and interpersonal communication and negotiation skills, and, develop an understanding of cultures and the role they play in communicating and negotiating effectively in a global business environment.

Topic 1. Theoretical foundations of international management
1. The essence and approaches of international management.
2. Features and tasks of international management.
3. Components and functions of international management.

Topic 2. The environment of international management and its characteristics
1. The concept of international management.
2. International management challenges.
3. Theoretical perspective of international management.
4. Factors influencing international management.

Topic 3. Specificity of the providing of international business
1. The organization of international business.
2. Types of international activity.
3. How cultural differences impact international business.
4. Problems in international business

Topic 4. International economic organization
1. Meaning and scope of international organizations.
2. Characteristics of an international company.
3. Effective international organization.

Topic 5. Globalization and international business
1. The meaning of international business.
2. The growth of international business.
3. Global strategic partnership.

Topic 6. Effective leadership in international organizations
1. Leadership in international management.
2. International managers and their characteristics.

Topic 7. International business strategies in a globalizing world
1. Introduction to international business strategy.
2. Types of international business strategies.
3. The development of an international business strategy.

Topic 1. International economics

Topic 2. The environment of international management and its characteristics

Topic 3. Specificity of the providing of international business

Topic 4. International economic organization

Topic 5. Globalization and international business

Topic 6. Effective leadership in international organizations

Topic 7. International business strategies in a globalizing world

Basic
1. Czinkota, M. R./Ronkainen I. A./Donath, B.:Mastering Global Markets: Strategies for Today’s Trade Globalist, Thomson Learning, 2004.
2. Deresky, H.: International Management: Managing Across Borders and Cultures, 5th Edition, Pearson Education International, 2006.
3. Hodgetts, R. M./Luthans, F./Doh, J.P.: International Management: Culture, Strategy, and Behaviour, 6th Edition, McGraw-Hill/Irwin, 2006.
4. Jahns, C./Moser, R./Trautmann, T.: Cases in Purchasing and Supply Management: Category Sourcing, Wissenschaft & Praxis, 2006.
5. Levitt, T.: "Marketing success through differentiation of anything", Harvard Business Review, pp. 83-91, 1980.
Additional
1. Rugman, A. M./Collinson S.: International Business, 4th Edition, Prentice Hall, 2006.
2. Zentes, J./Scholz, C.: Strategic Management. New Rules for Old Europe, Gabler, 2006.
Internet resources
1. https://www.b2binternational.com/research/services/branding-research/
2. https://www.managementstudyguide.com/brand-management.htm
3. http://www.slideshare.net/yacikay/chp1-10190907
4. http://www.inc.com/guides/2010/08/how-to-manage-your-companys-brand.html
5. http://www.revenew.com/blog/the-importance-of-brand-management
6. https://en.wikipedia.org/wiki/Brand_management