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Ternopil Ivan Puluj National Technical University

Факультет комп'ютерно-інформаційних систем і програмної інженерії

Кафедра комп'ютерних наук

Business planning

syllabus

Major 122 - Комп’ютерні науки та інформаційні технології (магістр)
Field of knowledge 12 Інформаційні технології
Academic degree master's
Course
Course type required
special education
Study start course 5
Semesters 9
Form of education full-time
Study hours structure
28– lectures
14– practical classes
Amount of hours for individual work 78
ECTS credits 4,0
Form of final examination exam
Lecturer
Academic degree PhD
Academic title Assoc. Prof.
Full name Strutynska Iryna
Prerequirements (prerequisite courses)
Some technical and soft skills. Interested create business project 
Course goals and learning objectives
Business Core Learning Goals
1. Students will be skilled in critical thinking and decision making, as supported by the appropriate
use of analytical and quantitative techniques.
2. Students will apply functional area concepts and theories appropriately.
3. Students will be effective communicators who can prepare and deliver oral and written
presentations using appropriate technologies.
4. Students will be sensitive to the ethical requirements of business activities.
5. Students will tackle strategic and organizational challenges with innovative solutions.
On successful completion of the module, students will be able:
1. To research progressive experience in a field of start-up movement and entrepreneurship
2. To determine objectives of development and a structure of a business project
3. To apply strategic planning while choosing an alternative for developing business
4. To determine a structure and succession in developing a business project in a certain sphere of
business
5. To research factors of external environment and develop a marketing plan
6. To research factors of internal environment and develop a plan of resource supply
7. To determine organizational aspects of a business, distribute obligations and responsibilities for
implementing a business project
8. To develop a strategy of financing, to evaluate risks and breakeven point of a business project
9. To carry out an expertise (a crash test ) of a business project 
Course description
Lectures List of the main sessions of the course.
1. A business plan in a market system
2. Preparatory stage of a business plan development
3. Succession of a business planning process
4. Research factors of external environment and development of a marketing plan
5. Research factors of internal environment and development of a production plan
6. Development of an organizational plan
7. Development of a strategy of financing and a financial plan
8. An expertise of a business project
Practical classes 1. A business plan in a market system
- Business game «Solve a puzzle of business», teamwork.
2. Preparatory stage of a business plan development
- Business game «Business model CANVAS», teamwork.
2SUCSID training course: “Start-up projects business planning” 530349-TEMPUS-1-2012-1-FR-TEMPUS-JPHES
3. Succession of a business planning process
- Mini training «FIRST CAPITAL - FIRST STEPS».
4. Research factors of external environment and development of a marketing plan
- Training «FIRST CAPITAL - GLOBAL» (development of a marketing plan), teamwork
5. Research factors of internal environment and development of a production plan
- Training «FIRST CAPITAL - GLOBAL» (development of a production plan), teamwork
6. Development of an organizational plan
- Training «FIRST CAPITAL - GLOBAL» (development of an organizational plan), teamwork
7. Development of a strategy of financing and a financial plan
- Training «FIRST CAPITAL - GLOBAL» (development of financial plan), teamwork
8. An expertise of a business project
- Business games «Strict judge».
- Presentation the group project.
Assessment criteria
Clear description of each element of the business model for your business 90%
including:
Customer segments – 10%
Value propositions – 10%
Channels – 10%
Customer relationships – 10%
Revenue streams – 10%
Key resources – 10%
Key activities – 10%
Key partnerships – 10%
Cost structure – 10%
 A reference list and bibliography including statistics, market surveys, consumer survey
results and websites investigated for this proposal 10% 
Recommended reading list. Subject Resources
[1] Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers Paperback. Author: Alexander Osterwalder, Yves Pigneur. Publication year: 2010
[2] The Business Forecasting Revolution: Nation, Industry, Firm. Contributors: F. Gerard Adams - Author. Publisher: Oxford University Press. Place of publication: New York. Publication year: 1986. Page number: iii
[3] Mastering Business Planning and Strategy: The Power of Strategic Thinking. Contributors: Paul Elkin - Author. Publisher: Thorogood. Place of publication: London. Publication year: 1998.
[4] Successful Business Planning: Energizing Your Company's Potential. Contributors: Norton Paley - Author. Publisher: Thorogood. Place of publication: London. Publication year: 2004.
[5] Business Planning and Financing: The Nuts and Bolts of a Strategic Plan. Contributors: Hugo Daems - Author. Publisher: Author House. Place of publication: Bloomington, IN. Publication year: 2005.
[6] The New Corporate Facts of Life: Rethink Your Business to Transform Today's Challenges into Tomorrow's Profits. Contributors: Diana Rivenburgh - Author. Publisher: AMACOM. Place of publication: New York. Publication year: 2013.
[7] Corporate Strategic Business Sourcing. Contributors: Kevin R. Maromonte - Author. Publisher: Quorum Books. Place of publication: Westport, CT. Publication year: 1998.
[8] Corporate Business and Capitalist Classes. Contributors: John Scott - Author. Publisher: Oxford University Press. Place of publication: Oxford. Publication year: 1997. 
Course author
PhD, Assoc. Prof. Strutynska Iryna 
Дата останнього оновлення: 2020-11-11 13:10:41